Platforms: Instagram (20 posts) + LinkedIn (10 posts)
Coverage: 4-week content calendar
Posting Strategy Overview
Best Times to Post
Based on target audience: Professional Women 28-45
| Platform | Best Days | Best Times (CT) | Why |
|---|---|---|---|
| Tue, Wed, Thu | 6:30-7:30 AM | Pre-work scroll | |
| Mon-Fri | 12:00-1:00 PM | Lunch break browsing | |
| Sun | 7:00-9:00 PM | Sunday evening planning | |
| Tue, Wed, Thu | 7:30-8:30 AM | Pre-work professional content |
Content Mix
| Type | % | Purpose |
|---|---|---|
| Educational | 35% | Build authority, get saves & shares |
| Motivational / Story | 25% | Build connection, get comments |
| Engagement / Interactive | 20% | Boost algorithm, build community |
| Promotional | 15% | Drive inquiries & bookings |
| Behind-the-Scenes | 5% | Humanize the brand |
4-Week Content Calendar
Week 1
| Day | Platform | Type | Content |
|---|---|---|---|
| Mon | Instagram #1 | Motivational | "Your Monday reminder" — reframe Monday energy |
| Tue | Instagram #2 | Educational | 5 exercises you can do at your desk |
| Tue | LinkedIn L1 | Educational | The real cost of skipping lunch breaks |
| Wed | Instagram #3 | Engagement | "This or that" fitness edition poll |
| Thu | Instagram #4 | Educational | Meal prep for people who hate meal prep |
| Thu | LinkedIn L2 | Story | Client transformation story |
| Fri | Instagram #5 | Promotional | Free 15-min consultation CTA |
Week 2
| Day | Platform | Type | Content |
|---|---|---|---|
| Mon | Instagram #6 | Story | "I almost quit" — vulnerability post |
| Tue | Instagram #7 | Educational | How to work out with only 20 minutes |
| Tue | LinkedIn L3 | Educational | Why your company wellness program isn't working |
| Wed | Instagram #8 | Engagement | "Rate my gym bag essentials" carousel |
| Thu | Instagram #9 | Educational | 3 protein-packed breakfasts (under 5 min) |
| Thu | LinkedIn L4 | Thought leadership | Fitness isn't about discipline — it's about design |
| Fri | Instagram #10 | BTS | A day in Coach Maya's life |
| Sun | Instagram #11 | Engagement | "What's your biggest fitness excuse?" |
Week 3
| Day | Platform | Type | Content |
|---|---|---|---|
| Mon | Instagram #12 | Motivational | "Comparison is the thief of gains" |
| Tue | Instagram #13 | Educational | The truth about "toning" |
| Tue | LinkedIn L5 | Data-driven | What happens to productivity when employees exercise |
| Wed | Instagram #14 | Promotional | Spring program launch |
| Thu | Instagram #15 | Educational | How stress is sabotaging your fitness goals |
| Thu | LinkedIn L6 | Story | From burnout to balanced — a client journey |
| Fri | Instagram #16 | Engagement | "I feel strongest when ___" |
Week 4
| Day | Platform | Type | Content |
|---|---|---|---|
| Mon | Instagram #17 | Educational | Walking: the most underrated exercise |
| Tue | Instagram #18 | Motivational | Letter to the woman who keeps putting herself last |
| Tue | LinkedIn L7 | Educational | 5 micro-habits that compound into major health changes |
| Wed | Instagram #19 | Engagement | Q&A "Ask me anything" stories prompt |
| Thu | LinkedIn L8 | Promotional | What working with a coach actually looks like |
| Thu | LinkedIn L9 | Thought leadership | Stop calling it "work-life balance" |
| Fri | Instagram #20 | Promotional | Month recap + waitlist CTA |
| Fri | LinkedIn L10 | Story | Why I coach the women everyone else overlooks |
Sample Instagram Posts (Selected)
Monday doesn't have to be a fresh start.
You don't need a new week to give yourself permission to move your body. You don't need January 1st. You don't need "once things calm down."
You need 20 minutes and the willingness to be imperfect.
Not a perfect workout. Not a 5 AM alarm. Not a green smoothie.
Just movement that makes you feel like yourself again.
That's it. That's the whole plan for today.
💛 Tag someone who needs this reminder.
5 exercises you can do at your desk without anyone noticing 👀
- Seated leg raises — 3 sets of 15 under your desk while on a call
- Chair tricep dips — stand up, dip, sit back down. Takes 45 seconds.
- Wall sits while waiting for the microwave
- Posture resets — shoulder rolls + chest opener every hour
Look, I'm not going to pretend desk exercises replace actual training. They don't. But here's what they DO: they interrupt the "sit for 8 hours straight" pattern that's wrecking your back, your energy, and your mood.
Start with one. Do it for a week. Then add another.
Small > nothing. Always.
Can I be honest?
Most of my clients don't come to me because they want a six-pack. They come because they're exhausted. Because they used to feel strong and somewhere between the promotion, the kids, and the never-ending to-do list… they lost that.
They don't need a drill sergeant. They need someone who gets it.
If that sounds like what you need, I have 3 spots open for free 15-minute consultations this month.
No sales pitch. No pressure. Just a conversation about what's realistic for where you are right now.
DM me "READY" and I'll send you the booking link 💛
The Busy Woman's 20-Minute Workout Template:
- ⏱️ 0:00-2:00 — Warm up (hip circles, arm swings, 10 squats)
- ⏱️ 2:00-8:00 — Lower body superset (goblet squats + reverse lunges, 3 rounds)
- ⏱️ 8:00-14:00 — Upper body superset (push-ups + bent-over rows, 3 rounds)
- ⏱️ 14:00-18:00 — Core (dead bugs + plank hold, 2 rounds)
- ⏱️ 18:00-20:00 — Stretch (hip flexors, chest, hamstrings)
That's it. Done. Shower. Coffee. Conquer. You can do this in your living room with one set of dumbbells.
Sample LinkedIn Posts (Selected)
Fitness isn't about discipline. It's about design.
The most common thing I hear from new clients: "I know what to do, I just don't have the discipline."
After coaching 200+ women, I can tell you: discipline is almost never the problem. Design is the problem.
When someone "can't stick to a workout routine," I look at the routine first:
- Is it realistic for their schedule?
- Is it enjoyable?
- Is it flexible enough to absorb a missed day?
- Does it build momentum with early wins?
When I redesign their routine around their actual life — not the life they think they should have — "discipline" stops being an issue.
The parallel to business is obvious. Stop blaming your willpower. Start redesigning your system.
What happens to your team's productivity when they exercise regularly?
I tracked this with a client company (small marketing agency, 22 employees) over 12 weeks:
- 📊 Self-reported energy: 5.2 → 7.4 (+42%)
- 📊 "Significant energy crash" 2-4 PM: 67% → 23%
- 📊 Sick days (participants): 0.4 vs non-participants: 1.8
- 📊 #1 reported benefit: improved SLEEP quality
The companies that will win the next decade aren't just investing in better tools. They're investing in the humans using them.
Voice & Engagement Strategy
Voice guidelines: Warm but no-BS. Self-deprecating humor, never punching down. Educational content feels like advice from a smart friend, not a textbook. Every post should make the reader feel SEEN, not inadequate.
Engagement strategy: Respond to every comment within the first hour (algorithm boost). Reply with questions to keep threads going. Reshare user comments to Stories. DM every new follower with a casual welcome (not a sales pitch).
CTA Reference
| Goal | CTA | Use On |
|---|---|---|
| Free consultation | DM me "READY" | Promotional posts |
| Program waitlist | DM me "SPRING" | Program launch posts |
| Save for later | Save this 📌 | Educational posts |
| Community building | Comment below 👇 | Engagement posts |
| Share with a friend | Tag someone who needs this | Motivational posts |