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Social Media Content Batch: Coach Maya

Prepared for Coach Maya — Fitness & Wellness for Busy Professional Women

Submitted 11:15 PM
Delivered 5:48 AM

Platforms: Instagram (20 posts) + LinkedIn (10 posts)
Coverage: 4-week content calendar

Posting Strategy Overview

Best Times to Post

Based on target audience: Professional Women 28-45

PlatformBest DaysBest Times (CT)Why
InstagramTue, Wed, Thu6:30-7:30 AMPre-work scroll
InstagramMon-Fri12:00-1:00 PMLunch break browsing
InstagramSun7:00-9:00 PMSunday evening planning
LinkedInTue, Wed, Thu7:30-8:30 AMPre-work professional content

Content Mix

Type%Purpose
Educational35%Build authority, get saves & shares
Motivational / Story25%Build connection, get comments
Engagement / Interactive20%Boost algorithm, build community
Promotional15%Drive inquiries & bookings
Behind-the-Scenes5%Humanize the brand

4-Week Content Calendar

Week 1

DayPlatformTypeContent
MonInstagram #1Motivational"Your Monday reminder" — reframe Monday energy
TueInstagram #2Educational5 exercises you can do at your desk
TueLinkedIn L1EducationalThe real cost of skipping lunch breaks
WedInstagram #3Engagement"This or that" fitness edition poll
ThuInstagram #4EducationalMeal prep for people who hate meal prep
ThuLinkedIn L2StoryClient transformation story
FriInstagram #5PromotionalFree 15-min consultation CTA

Week 2

DayPlatformTypeContent
MonInstagram #6Story"I almost quit" — vulnerability post
TueInstagram #7EducationalHow to work out with only 20 minutes
TueLinkedIn L3EducationalWhy your company wellness program isn't working
WedInstagram #8Engagement"Rate my gym bag essentials" carousel
ThuInstagram #9Educational3 protein-packed breakfasts (under 5 min)
ThuLinkedIn L4Thought leadershipFitness isn't about discipline — it's about design
FriInstagram #10BTSA day in Coach Maya's life
SunInstagram #11Engagement"What's your biggest fitness excuse?"

Week 3

DayPlatformTypeContent
MonInstagram #12Motivational"Comparison is the thief of gains"
TueInstagram #13EducationalThe truth about "toning"
TueLinkedIn L5Data-drivenWhat happens to productivity when employees exercise
WedInstagram #14PromotionalSpring program launch
ThuInstagram #15EducationalHow stress is sabotaging your fitness goals
ThuLinkedIn L6StoryFrom burnout to balanced — a client journey
FriInstagram #16Engagement"I feel strongest when ___"

Week 4

DayPlatformTypeContent
MonInstagram #17EducationalWalking: the most underrated exercise
TueInstagram #18MotivationalLetter to the woman who keeps putting herself last
TueLinkedIn L7Educational5 micro-habits that compound into major health changes
WedInstagram #19EngagementQ&A "Ask me anything" stories prompt
ThuLinkedIn L8PromotionalWhat working with a coach actually looks like
ThuLinkedIn L9Thought leadershipStop calling it "work-life balance"
FriInstagram #20PromotionalMonth recap + waitlist CTA
FriLinkedIn L10StoryWhy I coach the women everyone else overlooks

Sample Instagram Posts (Selected)

Post #1 — MotivationalMonday · Single image

Monday doesn't have to be a fresh start.

You don't need a new week to give yourself permission to move your body. You don't need January 1st. You don't need "once things calm down."

You need 20 minutes and the willingness to be imperfect.

Not a perfect workout. Not a 5 AM alarm. Not a green smoothie.

Just movement that makes you feel like yourself again.

That's it. That's the whole plan for today.

💛 Tag someone who needs this reminder.

#MondayMotivation#FitnessForWomen#BusyWomenFitness#WorkingMomLife#FitOver30
Post #2 — EducationalTuesday · Carousel (5 slides)

5 exercises you can do at your desk without anyone noticing 👀

  • Seated leg raises — 3 sets of 15 under your desk while on a call
  • Chair tricep dips — stand up, dip, sit back down. Takes 45 seconds.
  • Wall sits while waiting for the microwave
  • Posture resets — shoulder rolls + chest opener every hour

Look, I'm not going to pretend desk exercises replace actual training. They don't. But here's what they DO: they interrupt the "sit for 8 hours straight" pattern that's wrecking your back, your energy, and your mood.

Start with one. Do it for a week. Then add another.

Small > nothing. Always.

Post #5 — PromotionalFriday · Single image

Can I be honest?

Most of my clients don't come to me because they want a six-pack. They come because they're exhausted. Because they used to feel strong and somewhere between the promotion, the kids, and the never-ending to-do list… they lost that.

They don't need a drill sergeant. They need someone who gets it.

If that sounds like what you need, I have 3 spots open for free 15-minute consultations this month.

No sales pitch. No pressure. Just a conversation about what's realistic for where you are right now.

DM me "READY" and I'll send you the booking link 💛

Post #7 — EducationalTuesday · Reel or carousel

The Busy Woman's 20-Minute Workout Template:

  • ⏱️ 0:00-2:00 — Warm up (hip circles, arm swings, 10 squats)
  • ⏱️ 2:00-8:00 — Lower body superset (goblet squats + reverse lunges, 3 rounds)
  • ⏱️ 8:00-14:00 — Upper body superset (push-ups + bent-over rows, 3 rounds)
  • ⏱️ 14:00-18:00 — Core (dead bugs + plank hold, 2 rounds)
  • ⏱️ 18:00-20:00 — Stretch (hip flexors, chest, hamstrings)

That's it. Done. Shower. Coffee. Conquer. You can do this in your living room with one set of dumbbells.

Sample LinkedIn Posts (Selected)

L4 — Thought LeadershipWeek 2, Thursday

Fitness isn't about discipline. It's about design.

The most common thing I hear from new clients: "I know what to do, I just don't have the discipline."

After coaching 200+ women, I can tell you: discipline is almost never the problem. Design is the problem.

When someone "can't stick to a workout routine," I look at the routine first:

  • Is it realistic for their schedule?
  • Is it enjoyable?
  • Is it flexible enough to absorb a missed day?
  • Does it build momentum with early wins?

When I redesign their routine around their actual life — not the life they think they should have — "discipline" stops being an issue.

The parallel to business is obvious. Stop blaming your willpower. Start redesigning your system.

#BehaviorDesign#FitnessCoaching#HabitFormation#SystemsThinking#Leadership
L5 — Data-DrivenWeek 3, Tuesday

What happens to your team's productivity when they exercise regularly?

I tracked this with a client company (small marketing agency, 22 employees) over 12 weeks:

  • 📊 Self-reported energy: 5.2 → 7.4 (+42%)
  • 📊 "Significant energy crash" 2-4 PM: 67% → 23%
  • 📊 Sick days (participants): 0.4 vs non-participants: 1.8
  • 📊 #1 reported benefit: improved SLEEP quality

The companies that will win the next decade aren't just investing in better tools. They're investing in the humans using them.

Voice & Engagement Strategy

Voice guidelines: Warm but no-BS. Self-deprecating humor, never punching down. Educational content feels like advice from a smart friend, not a textbook. Every post should make the reader feel SEEN, not inadequate.

Engagement strategy: Respond to every comment within the first hour (algorithm boost). Reply with questions to keep threads going. Reshare user comments to Stories. DM every new follower with a casual welcome (not a sales pitch).

CTA Reference

GoalCTAUse On
Free consultationDM me "READY"Promotional posts
Program waitlistDM me "SPRING"Program launch posts
Save for laterSave this 📌Educational posts
Community buildingComment below 👇Engagement posts
Share with a friendTag someone who needs thisMotivational posts

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